Giles Wilson

Creating an advertising campaign that captures the impact of divorce... When it comes to divorce, emotions can often run high – but that isn't always the best mindset for your solicitor to have. Through our initial discussions with Giles Wilson, it became clear that their clients want – and need – a rational and level-headed approach to divorce, despite their own anger and frustration.

This provided the cornerstone for the new campaign – an image which at first glance summed up the raw emotion of the situation, but which swiftly led to intelligent humour and a voice of reason.

BUILDING A DYNAMIC, CONTEMPORARY WEBSITE TO TRULY SELL THE COMPANY...

Some websites are only there for the sake of it – and many more aren't working as hard as they could be. That's not something that could be said of the new Giles Wilson website – www.gileswilson.co.uk – which has been developed hand-in-hand with the overall marketing, to ensure both elements of the awareness campaign work together. We identified a way of tying in the strong visuals of the advertising campaign with the movement on the website – in turn developing a website that effortlessly links in with the messages potential clients may have already seen and producing a more cohesive brand.

REFRESHING A COMPANY’S IMAGE THROUGH STYLISH INTERIOR DESIGN...

When a company gets a new brand, it is important that it takes it on fully, as a central part of all day-to-day operations. This includes taking a good look at your offices and ensuring that they match the direction and focus of the new identity. When Storm worked with Giles Wilson on their new brand, the partners also decided that they wanted to make sure their offices matched the new look and Storm was able to help by providing a full interior design service.

PROGRAMMING AN EASY-TO-USE ONLINE QUESTIONNAIRE TO MAXIMISE FEEDBACK...

As a legal firm founded on excellence, it is little surprise that Giles Wilson wanted to collect feedback from its clients to find out how to further hone and improve its service. Through our ongoing discussions with them, we developed the idea of creating an online questionnaire, which could be emailed to all clients to provide views and comments on core areas of service. By creating something simple-to-use and quick-to-complete, we were able to help the team maximise the amount of feedback they received.