IFA Prosure

Breathing new life into a brand... Standing out from the crowd can be difficult, especially when you’re in a corporate market and you already have an identity in place. The team behind ifaProsure wanted a fresh new look to help take them into a new chapter in their history.

Storm was enlisted to bring the new brand to life and create a consistent and vibrant visual tone of voice. While clean and based on a strong concept, the existing brand needed a modern twist to help add a much needed touch of dynamism and make it stand out of the crowd.

MAKING A WEBSITE STAND OUT FROM THE CROWD…

Having a website is an essential – if you use it correctly. ifaProsure wanted a site to help outline exactly what they do and how they work – with the actual design of the site itself lending an additional statement on the heritage, expertise and commitment to fresh thinking. By using quirky images of objects from the early 20th century, we were able to help tell that story – and of course this was backed up with an easy-to-use navigation, full of movement and providing all the information clients need quickly and easily. Visit the site at ifaprosure.com

USING THE RIGHT FINISH TO MAKE THE PERFECT BROCHURE…

Producing a memorable brochure can be tricky – but at Storm we have the experience and expertise to deliver winning results. We identified that the quirky nature of ifaProsure’s new website would also translate well into a printed format and – with the right treatments and finishes – would stand out in the crowd. We created attention-grabbing content and developed an interesting fold-out layout that had a good tactile feel, complemented by some slick and unique finishing techniques. Spot UV and matt laminations added a wonderful contrast that exuded quality, while a simple touch of foiling around the brand introduced a feeling of value.