Sorrells

Creating a brand with heritage... When you have a company built on heritage, it is important not to lose that when you get a new brand. When we were commissioned to refresh the branding of leading estate agent Sorrell, we had to take into account their impressive reputation – built on nearly 100 years of excellence and expertise.

Using crisp, high impact colours, we developed a clean, simple and easy-to-identify brand that still reflects the rich heritage of a company that has proudly served the people of Essex sine 1919.

A BRAND THAT MEANS MORE…

The brand was designed specifically to stand out against the competing estate agents. The excessive use of gaudy colours to ‘gain awareness’ meant that they all looked the same. Our use of a clear, solid set of grey, green and white is refreshingly different – bright, fresh and instantly-recognisable against the rest of the crowd. The branding was rolled out across a full set of stationery – including business cards, letterheads and other essentials – and has formed the basis for the subsequent advertising campaigns, as well as the company brochure and website.

A BROCHURE THAT TELLS THE FULL STORY…

If your company provides a lot of different products and services, you need a brochure that suitably reflects this – and conveys essential messages to potential customers quickly and easily. For our work with Sorrell, we developed a sleek, high quality ‘coffee table’ style brochure that ticked all these boxes – and did it in style. The information was split into four key areas and presented in a simple, easy to read format, providing a fantastic introduction to the company as a whole, as well as the services on offer.

SYMPATHETIC SIGNAGE THAT STANDS OUT…

When you’re based in a historic building, you want to make sure you make the most of your fantastic location. That’s especially true if you’re in the property business. As part of our major project with Sorrell, we were commissioned to develop signage for their head office, in a beautiful old building at the heart of Southend. We developed simple, stylish signage that used the new brand effectively, creating high impact visuals that blend seamlessly with the heritage of the location. A hanging sign and window visuals and advertising boards added a new dimension to the company’s look and helped Sorrell to make its mark.

A WEBSITE THAT ADDS MORE…

When it comes to looking for property online, there are a lot of places to start your search – but if you’re looking for that little bit of extra service, then you need to stand out from the crowd. For our work with Sorrell, we developed a website that reflected the core services on offer from the team – as well as the expertise, heritage and experience that sets them apart from their competitors. This, combined with a fully searchable database of all property for rent or sale in the area, has helped shape the site into a valuable resource for anyone looking to buy, sell or rent property across Southend and out across Essex.

PROPERTY ADVERTS THAT GET NOTICED…

A central part of an estate agent’s work is advertising the properties they represent. We were commissioned to develop a template for their adverts to help maintain the strong branding and to help Sorrell to stand head and shoulders above the rest. The simple, clean lines provided the perfect backdrop for the homes listed, enabling the details to speak for themselves. The adverts were also structured in a more focused manner, enabling lets and commercial properties were given suitable exposure, in turn highlighting the diversity of the services on offer from Sorrell.