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Marketing in the recession…
05 Marketing in the recession (Part 2)
The FT adds its voice to our call for companies not to panic...
Regular readers may remember that last month we were encouraging companies to maintain and develop their advertising campaigns during the credit crunch. And, as it turns out, we weren’t alone in our philosophy of taking the bull by the…
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The keys to marketing…
04 The keys to marketing success
What’s most important when you’re marketing your business?
Marketing... it’s easy isn’t it? Stick some posters up, put together some adverts and that’s it – job done.
Well, call us old-fashioned, but we prefer to be a little more scientific when it comes to something this…
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Marketing in a recession
03 Marketing in a recession
The FT adds its voice to our call for companies not to panic...
Regular readers may remember that last month we were encouraging companies to maintain and develop their advertising campaigns during the credit crunch. And, as it turns out, we weren’t alone in our philosophy of taking the bull by the…
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Who needs a brand…
02 Who needs a brand identity?
Think you know all about logos, branding and identities? Think again...
Do you know what a ‘brand identity’ is? If you answered ‘a logo’, then you’re only part of the way there. A logo is only a very small part of what a brand identity is all about. A brand…
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Optimising your website
01 Optimising your website
So you want your company online… but who knows you’re there?
Many companies have websites. In fact, take a look at your competitors – they probably all have sites. Look again – see how bad most of them really are. Now look at your own – what separates yours out…