18The greatest gift

How to discover great promotional items for your clients

What can you do if you want your customers to remember you? Well, you could start by giving them something really useful. And if it was FREE… then it could be even better.

Promotional gifts are now a well established part of the marketing mix. Studies have proven time and time again how promotional items can increase customer response rates, boost recognition of your business’ brand and make people see your company in a whole new light.
GETTING SOMETHING FOR NOTHING

Whether you want to give away a gift at an exhibition or an in-store promotion, getting something for nothing is always sure to grab people’s attention.

Promotional gifts come in all shapes and sizes and choosing the right one for your customers can help you stick in their mind and elevate you above your competitors. But with a seemingly endless list to choose from where do you start?
IMPRESS YOUR CUSTOMERS

Pretty much anything can be branded-up in your colours and with your logo, and used as ‘freebie’ to give to your customers… but that doesn’t mean it should. For example, it would send out the wrong message if your bespoke business was chucking out mass produced biros.

Your promotional items are an extension of your business – they might be given out to customers for free, but their impact is absolutely priceless.

At STORM, we have been sourcing and branding promotional items for a wide variety of businesses for many years now. From the traditional pens and mouse mats through to modern USB sticks, we can help you identify what would impress your customers and then we’ll find a great deal for you.
A VALUE FAR BEYOND THEIR COST

And, best of all, because of how much people love freebies, promotional gifts have a value far beyond their initial cost. This is especially true when the gift is something the recipient will use on an ongoing – even daily –basis.

For example, we can find and brand a coffee mug for just a few pounds. However, as your customer is likely to use it every day, it can help to constantly reinforce your brand – further securing your business’ position within the subconscious of your customers whenever they have a cup of coffee.
LOYAL, RETURNING CUSTOMERS

The most important thing is the planning – which is where we come in. We won’t just give you the first promotional item we think of with your logo stuck on it. It needs to be considered and it needs to be focused.

We will think about who you’re aiming to reach, work within your budget and take care of all the logistics. We can even help you give them out, removing all the worry and letting you get on with the important job of dealing with all those loyal, returning customers.