Challenge

As one of the leading Merger & Acquisition companies in North America, Generational are responsible for selling businesses across the U.S worth up to $500m. With much of their business model based on lead acquisition, their old websites struggled to gain momentum for sign-ups. The nature of their business also meant it was important to have a professional image which not only reinforced their brand integrity but one that appealed to a diverse range of business owners.

Solution

Generational Group was born, and in addition to a full rebrand of each business arm, we gave the entire company the sales collateral it needed to attract all the right attention. We created hand-coded websites with streamlined integration of conference acquisition tools and bespoke animations which made the M&A process accessible to different audiences. With multi-channeled marketing campaigns and ongoing social media & reputation management, Generational finally have a brand which reflects the quality of their offering.