Challenge

When P2P approached us, they faced a heavily saturated market without a clear sense of identity in the industry – preventing them from standing out amongst their competitors. After being acquired by FedEx, the company was in a position where they could significantly expand their already considerable expertise, but transforming their presence to do this opportunity justice required more manpower than their existing marketing department provided at the time.

Solution

To solve the issue of a lack of identity, we went about rebranding P2P from head to toe in an ongoing collaboration with their internal marketing department. By redesigning their visual style, website, creating brochures and bespoke illustrations, as well as conference collateral, the identity of the business was aligned across all marketing avenues, digital and beyond. This extensive rebranding set them apart from the generic offerings by their competitors, effectively communicating their services and what makes them unique with greater confidence and clarity.