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How Colour Psychology Impacts Your Brand

Many elements go into the construction of a complete brand identity, with one of the most striking being your choice of colour. Discover the psychology behind this decision.

12 Minute read

6 years ago in Brand

What Copywriting has in common with ABBA

Here we explore 10 ways you can keep your audience engaged.

7 Minute read

6 years ago in Brand

Should Brands Be Fighting Social Causes?

Cause marketing is becoming the new norm in advertising, but have we gone too far?

9 Minute read

7 years ago in Brand

Understanding Branding: Logo Design Just the Tip of the Iceberg

What truly makes a brand? Is it a purely visual approach to marketing, or is it the fabric that runs through every decision and process a business makes? Here, we discuss the importance of brand consistency and building a brand strategy that brings tangible benefits to a company.

13 Minute read

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