Baby Blues

Creating an easy-to-use website for new mums… When you need information fast then you can’t beat a website – it’s available to everyone instantly and you can keep it maintained and up to date with all the latest information. The new website for the BabyBlues team had another vital consideration – to be easy to use, even when the visitor isn’t in a calm state of mind.

Many new mums – particularly those who are looking for help with how to cope in their new role – need simple fast reassurance. The website needed to have clear, intuitive navigation and simple advice, guidance and support – all brought together with a no-nonsense design in neutral, sympathetic colours. Visit the full site at www.babyblues.nhs.uk

PRODUCING SIMPLE, SLICK PRINTED BOOKLETS…

When parents need advice quickly, they also have access to a raft of booklets and guides to help relieve the pressure. Storm worked alongside the BabyBlues team to develop a series of printed material that could complement the main website and provide all the information they need in an instant. As with the website, the brochures and booklets were developed with new parents in mind.

MAKING A MEMORABLE EVENT...

NHS South East Essex was rightly proud of such a vital service and an event was arranged to promote its launch. Storm was approached to develop marketing materials and infrastructure for the event. This included pull-up display stands, iMacs and LCD display screens, lecterns for the guest speakers and hundreds of tailored invites to both a daytime and evening session. All of these elements were produced to be consistent with the brand – and each other – to create a holistic, immersive experience for everyone attending.

IT’S ALL IN THE PRESENTATION...

A key part of the launch of the BabyBlues service was a rolling presentation intended to quickly and effortlessly show attendees what the service was all about. We worked closely with the team to develop a simple but effective message for use in the presentation. Our digital media team then programmed it so – at the click of a button – it would roll throughout the day and keep promoting the message.