On Lime

Adding a splash of colour to bring vibrant new brand to life... The right colour choice and can make a real difference to a brand – it can help to bring it to life. Storm was asked to develop an iconic brand – and instantly recognisable colour palette – for the hot new cafe 'On Lime'.

The first step was to look at what would make this chic venue stand out from the crowd – which is why we highlighted the brand with an unmissable magenta, complemented by an almost-neon lime green. Set against a contrast of rich grey and stark white, the colours literally pop out and ensure the brand is impossible to overlook.

DEVELOPING SIGNAGE – AND A HIGH IMPACT – INSIDE AND OUT…

With a winning brand in place, the venue itself needs to live up to expectations. With On Lime, Storm created an unmissable piece of exterior signage – a made-to-order, fully-lit, three dimensional sign that really helped put the cafe on the map. This was complemented by slick and stylish window art to showcase exactly what was on offer inside – from sumptuous hot drinks to devilish cakes and treats and fantastically fast internet connections. We helped create the atmosphere inside, with unique vinyl wall art building on the look and feel of the brand and creating somewhere customers would want to visit – again and again.

MAKING INTERIOR DESIGN FUN – WITH HELP FROM PHILIPPE STARCK…

When it came to making the On Lime experience match the promise of the brand, we were on hand to make it a reality. Storm was commissioned to develop the interior design of the venue. This included every aspect – from flooring to ceilings – as well as influencing the layout of the actual café area to maximise comfort for customers. A key part of this work was sourcing, providing and even producing key items of furniture. At the heart of this were a number of exciting items designed by the incomparable Philippe Starck. His simple-yet-iconic seating solutions – including his sensational tinted plastic bar stools and chairs – helped to set the tone for the venue. This was complemented by the counters, which were designed and produced by us from scratch – as well as all the lighting and internal signage.

ADDING A NEW DIMENSION TO PRINT WORK – FROM MENUS TO LEAFLETS...

Having a new brand in place is one thing, but making it work harder is quite another. As part of our work with On Lime, we took their new brand and visual tone of voice from the drawing board and onto their new printed and promotional material. We used our extensive links and buying power to get great deals and secure great quality print and finishing jobs for all their work. We designed and printed their in-house, takeaway and behind-counter menus ensuring the colours were rich and vibrant and perfectly suited the look and feel of the brand.