08Your perfect website

The right website can add a new dimension to your business

When you’re looking for something – a new product or service – where do you head first? Chances are you’ll head straight online to find what’s out there and who can help get you what you need.

That is why it is essential to have a website you can be proud of – one that truly reflects all you do and, of course, one that helps potential clients get in touch with you.

FLAGSHIP OF YOUR BRAND

A website is a big investment and it is one of the flagships of your brand – you have to get it right.

The biggest decision is what kind of website you want. Broadly speaking, there are two main options – a ‘static’ site or a CMS (Content Management System) driven site.

‘What’s the difference?’ we hear you ask. Well it all comes down to price and how you want your site to grow alongside your business.

STATIC OR CMS?

Static sites are – as you might expect from the name – stationary in terms of content. They’re the cheapest website option and great for getting your name out there and, once they’ve been filled with content, they just keep showing the same information, all day every day.

Of course, you can update them, but it means you’ll need to have a good working knowledge of programming before you begin. And you’ll have to make sure you stick to all the relevant brand, optimisation and accessibility guidelines.

Realistically, it’s a job for the experts – although by adopting a Service Level Agreement (SLA) from the outset, you could save yourself time and money… and get someone like us to make any updates you want, when you want them.

The alternative – especially if you’re want to keep your website up-to-date – is to choose a CMS website. It’s also the best option if you intend to sell lots of different products too, although you’ll need to invest in some e-commerce programming as well!

TAKE COMPLETE CONTROL

Despite being more complex and more expensive to set up than their static counterparts – and having higher ongoing hosting costs too – CMS sites are highly adaptable and allow you to take complete control over what you can update, who can update it and when it’s updated.

Whether you want to add in new images or new text, change your prices or even add or remove whole pages, a CMS site gives you the flexible control you need to keep your website at the front of the pack.

By providing you with a simple Word-style web-based interface, protected by a password, you have the power to update your site at any time, anywhere with an internet connection – it’s all just a mouse click away.

ALL-SINGING, ALL-DANCING

As experts in the world of ‘Digital Media’ our team can help you, whether you want a simple, straightforward site that gets your name out there – or if you want an all-singing, all-dancing online presence that you can maintain and keep up-to-date yourself. We even offer an SLA to help make things easier for you and your staff.

As with most things, choosing the right website is all about matching your needs with the options out there. We can help you make the right decision and give you a website that does everything you want… and more!